Press Releases

Four of Alberta’s crop commissions launch CrossRoads – Alberta’s Crop Conference

Alberta Barley, Alberta Canola, Alberta Pulse Growers and the Alberta Wheat Commission, are proud to be launching a new farmer focused event called CrossRoads. This new crop conference,presented by four of the host organizations behind the highly successful FarmTechconference, provides a stage for the intersection of people and ideas and will be hosted at the Edmonton Convention Centre on January 24 and 25, 2023.

CrossRoads, Alberta’s Crop Conference, is an opportunity for over 700 farmers and industry members to connect and collaborate on thought-provoking topics including sustainability, policy, market development, and farm management. Along with over fifteen concurrent sessions, CrossRoads will also feature three high profile keynote speakers including Chris Koch, a local farm boy turned motivational speaker.

“The commissions are extremely proud to announce CrossRoads as a premier two-day crop conference for Alberta’s vibrant agriculture community,” said Todd Hames, the FarmTech Foundation of Alberta chair. “CrossRoads marks an evolution in the event space for the FarmTech Foundation of Alberta, with a greater focus on discussing critical and challenging issues facing farmers.” 

CrossRoads is another commission-led collaborative effort with the goal to provide an opportunity for Alberta farmers to advance timely discussions related to issues affecting the crop sector. 

“With the shifting agriculture event space in recent years, the FarmTech Foundation of Alberta decided to evolve the traditional FarmTech format and reinvent its premier winter farm show to CrossRoads,” Hames said. “Our hope is that CrossRoads will better equip the Alberta cropping community with information about issues that affect the farmgate.”

Registration for CrossRoads will open in the early fall with single day and two-day tickets. For more information about the conference, agenda, speakers, and tickets, please visit: crossroadscropconference.ca

Media Contact

Emily Johnson

Marketing Communications Specialist

Alberta Wheat and Barley Commissions 

403-219-6253

ejohnson@albertawheatbarley.com